Important Update:
The forthcoming issue on AI in the Consumer Marketplace of JACR is interested in papers presented at TPM that relate to the topic of the issue. In fact, editors (including TPM co-founder Bernd Schmitt) will be at the conference to conduct a TPM conference workshop on the JACR Special Issue.
This year’s TPM, hosted by Esade Business School, invites research that bridges marketing academia and practice. Submissions are welcome from all methodological approaches, including experimental studies, qualitative research, and empirical modeling. Submissions should be no more than 10 PowerPoint slides (in reasonable type size) and, for empirical submissions, include the following:
Audience and Motivation: What is your research motivation? Whose problem are you solving? In the first one to two slides, clearly establish the research motivation and identify a target audience and the issue they’re grappling with.
Results: In the next one to two slides, describe the principal findings in words.
Method: In the next three to five slides, briefly describe your methods, specific numerical results, and limitations/generalizability.
Linking Theory to Practice: On the last slide, clearly describe how your research links marketing theory to practice.
A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.
DEADLINES:
TPM Submission Deadline: January 15, 2026
Decision on Conference Submission: February 15, 2026
REGISTRATION FEES:
Attendee rate = 450 €
PhD attendee rate = 300 €
We wish you the best with your research in 2026 and hope you will
Sincerely,
Ioannis Evangelidis and Verena Schoenmueller
2026 TPM conference Co-Chairs