This year’s TPM, hosted by Esade Business School, invites research that bridges marketing academia and practice.
Registration for TPM26 is now open to participants who are not authors of accepted papers. If you would still like to attend, please
Please note that only a limited number of spots remain, and registrations are processed on a first-come, first-served basis. The conference may fill up quickly.
We dedicate this year’s conference to the memory of Don Lehmann, co-founder of TPM, and honor his lasting contributions to our field and our community.
REGISTRATION FEES:
Attendee rate = 450 €
PhD attendee rate = 300 €
Sincerely,
Ioannis Evangelidis and Verena Schoenmueller
2026 TPM conference Co-Chairs
Important Update:
The forthcoming issue on AI in the Consumer Marketplace of JACR is interested in papers presented at TPM that relate to the topic of the issue. In fact, editors (including TPM co-founder Bernd Schmitt) will be at the conference to conduct a TPM conference workshop on the JACR Special Issue.